Disney’s theme park division is developing master-planned residential communities that the company claims will meet demand from fans looking for “new ways to make Disney a bigger part of their lives,” the latest project in the Mouse House’s decades-long efforts to expand into residential development.
“Story living by Disney” communities will be master-planned by Disney Imagineers, who design the company’s theme parks, and Disney employees will operate the community associations, the company announced Wednesday.
The communities will feature clubs where residents can participate in entertainment, wellness activities and seminars.
The first one, a 618-acre community called Cotino, will be built in Rancho Mirage, California, with DMB Development.
Disney plans to build residential houses—including a neighborhood dedicated for those ages 55 and up—and a mixed-use district that includes shopping, dining, a beachfront hotel and beach park, as well as a 24-acre “grand oasis” lagoon.
Additional community locations are “under exploration for further development,” the company said.